Journalism & Media Literacy
Lesson 2 of 3 7 min +40 XP

Writing the Story

The lede and the inverted pyramid.

What you'll learn

  • Write a strong lede
  • Structure a story as an inverted pyramid
  • Answer the five Ws
The most important thing first

A news story front-loads the who-what-when in the first line (the lede) and adds detail in shrinking importance, so a reader who stops early still gets the point. The inverted pyramid puts the punchline first, opposite of a joke.

Most important first

News writing flips the storytelling you learned in English class. Instead of building to a climax, you lead with it. The lede (first sentence) delivers the single most important thing, ideally answering the key of the five Ws: who, what, when, where, why (and how).

The inverted pyramid

Arrange facts from most to least important. That way a reader who stops after one paragraph still gets the core, and an editor can trim from the bottom without losing essentials. It is a structure built for skimming and for tight space.

Weak: 'It was a normal Tuesday when suddenly…'  ·  Strong lede: 'A downtown fire displaced 40 families early Tuesday, though no injuries were reported.'
Lab · From facts to a lede
  1. You have these facts: a water main broke; on Elm Street; Wednesday morning; 300 homes lost water; repairs expected by evening.
  2. Draft a one-sentence lede that leads with the most important fact and answers who/what/when/where.
  3. Write the next two sentences in order of decreasing importance (the pyramid).
  4. Test it: cut your last sentence. Does the story still make sense?

What you should see: You wrote a lede and an inverted-pyramid body, and proved it trims cleanly from the bottom.

Knowledge Check

+10 XP / correct

1. The lede of a news story should…

2. The inverted pyramid arranges facts…